Who the KBCM SaaS Survey actually surveyed, edition by edition. Each survey year is a single, self-contained vintage; the year selector switches between editions, so nothing here is spliced across surveys. For the survey’s KPI scorecard and a close reading of it, see the KPI Scorecard page.

Participant Demographics

The respondent base for each KBCM edition from 2019 to 2025. Use the year selector to switch editions. The breakdowns differ by year, because each survey captured a different set. Early editions run deep on geography; the middle years turn to ARR-size and ownership; by 2025 the cuts reach role and AI posture.

Survey year:

2025 · 16th Annual · n = 71 · FY2024 financials · a single survey vintage.

ARR size

<$10M8
$10-25M20
$25-50M13
>$50M18

ARR growth

<10%20
10-20%16
20-30%11
>30%12

Ownership

VC-backed45
PE-backed20
Independent6

Software / sector

Horizontal App32
Vertical App24
Infra & Security15

Region

North America53
EMEA16
LATAM2

Role

CEO6
CFO29
COO2
Finance28
Accounting3
Operations3

AI posture

AI-Native5
AI-Enabled31
AI-Interested19
Non-AI0

Breakdowns differ by edition; each year shows only what that survey captured. Counts unless marked “% of respondents”.

Source: KBCM/Sapphire Private SaaS Survey 2025 (16th Annual), participant demographicsVerified

All Editions, in Full

The same figures as tables, all seven editions at once. The selector above shows one edition at a time; this section is the complete record, so the composition of any survey year can be read, cited, or compared without switching views. The index table gives each edition’s respondent count and the financial year it reports; each edition below expands to its full category-by-category breakdown.

KBCM/Sapphire Private SaaS Survey editions, 2019 to 2025: respondent count, the financial year each edition reports, and which participant breakdowns that edition captured. Each edition is one self-contained survey vintage; figures are never spliced across editions.
Survey edition	Respondents (n)	Financials reported	Breakdowns captured
KBCM 2025, 16th Annual	71	FY2024	ARR size, ARR growth, Ownership, Software / sector, Region, Role, AI posture
KBCM 2024, 15th Annual	104	FY2023	ARR size, ARR growth, Ownership, Software / sector
KBCM 2023, 14th Annual	106	FY2022	ARR size, Ownership, Software / sector
KBCM 2022, 13th Annual	110	FY2021	Ownership, Software / sector, Region
KBCM 2021, 12th Annual	354	FY2020	Ownership, Software / sector
KBCM 2020, 11th Annual	503	FY2019	ARR size, Ownership, Software / sector, Region
KBCM 2019, 10th Annual	424	FY2018	Region

KBCM 2025, 16th Annual

n = 71 · FY2024 financials

KBCM 2025, 16th Annual participant demographics (n = 71 · FY2024 financials). Values are counts of respondents unless the breakdown is marked "% of respondents".
Breakdown	Category	Value
ARR size	<$10M	8
ARR size	$10-25M	20
ARR size	$25-50M	13
ARR size	>$50M	18
ARR growth	<10%	20
ARR growth	10-20%	16
ARR growth	20-30%	11
ARR growth	>30%	12
Ownership	VC-backed	45
Ownership	PE-backed	20
Ownership	Independent	6
Software / sector	Horizontal App	32
Software / sector	Vertical App	24
Software / sector	Infra & Security	15
Region	North America	53
Region	EMEA	16
Region	LATAM	2
Role	CEO	6
Role	CFO	29
Role	COO	2
Role	Finance	28
Role	Accounting	3
Role	Operations	3
AI posture	AI-Native	5
AI posture	AI-Enabled	31
AI posture	AI-Interested	19
AI posture	Non-AI	0

KBCM 2024, 15th Annual

n = 104 · FY2023 financials

KBCM 2024, 15th Annual participant demographics (n = 104 · FY2023 financials). Values are counts of respondents unless the breakdown is marked "% of respondents".
Breakdown	Category	Value
ARR size	<$10M	12
ARR size	$10M–$25M	14
ARR size	$25M–$50M	12
ARR size	$50M–$100M	11
ARR size	>$100M	4
ARR growth	<10%	9
ARR growth	10-20%	13
ARR growth	20-30%	14
ARR growth	30-40%	5
ARR growth	40-50%	4
ARR growth	>50%	7
Ownership	VC-backed	46
Ownership	PE-backed / Sponsor	37
Ownership	Independent / Bootstrapped	21
Software / sector	Horizontal App	34
Software / sector	Vertical App	20
Software / sector	FinTech	17
Software / sector	Infrastructure & Security	14
Software / sector	Other	14
Software / sector	Consumer	3
Software / sector	Communications	2

KBCM 2023, 14th Annual

n = 106 · FY2022 financials

KBCM 2023, 14th Annual participant demographics (n = 106 · FY2022 financials). Values are counts of respondents unless the breakdown is marked "% of respondents".
Breakdown	Category	Value
ARR size	<$10M	22
ARR size	$10M–$25M	31
ARR size	$25M–$50M	16
ARR size	$50M–$100M	18
ARR size	>$100M	19
Ownership	VC-backed	77
Ownership	PE-backed / Sponsor	17
Ownership	Independent / Bootstrapped	12
Software / sector	Horizontal App	30
Software / sector	Vertical App	26
Software / sector	Other	12
Software / sector	Infrastructure & Security	10
Software / sector	Data Infrastructure	7
Software / sector	FinTech	7
Software / sector	Cyber Security	6
Software / sector	Communications	5
Software / sector	eCommerce Enablement	3

KBCM 2022, 13th Annual

n = 110 · FY2021 financials

KBCM 2022, 13th Annual participant demographics (n = 110 · FY2021 financials). Values are counts of respondents unless the breakdown is marked "% of respondents".
Breakdown	Category	Value
Ownership	VC-backed (No Majority Owner)	62
Ownership	Sponsor/PE-backed (Controlled)	22
Ownership	Independent/Bootstrapped	13
Software / sector	Horizontal Application	40
Software / sector	Vertical Market App	23
Software / sector	FinTech	12
Software / sector	Cyber Security	7
Software / sector	Data Infrastructure	7
Software / sector	eCommerce Enablement	6
Software / sector	Infrastructure Mgmt Software	6
Region	U.S. companies	69
Region	Europe	21
Region	Canada	9
Region	Latin America	4
Region	Israel	3
Region	Virtual	3
Region	Australia/New Zealand	1

KBCM 2021, 12th Annual

n = 354 · FY2020 financials

KBCM 2021, 12th Annual participant demographics (n = 354 · FY2020 financials). Values are counts of respondents unless the breakdown is marked "% of respondents".
Breakdown	Category	Value
Ownership	VC-backed	186
Ownership	Independent / Bootstrapped	94
Ownership	PE-backed / Sponsor	68
Software / sector	Horizontal App	140
Software / sector	Vertical App	103
Software / sector	Infrastructure & Security	25
Software / sector	Cyber Security	22
Software / sector	Data Infrastructure	21
Software / sector	FinTech	14
Software / sector	Communications	12
Software / sector	eCommerce Enablement	8

KBCM 2020, 11th Annual

n = 503 · FY2019 financials

KBCM 2020, 11th Annual participant demographics (n = 503 · FY2019 financials). Values are counts of respondents unless the breakdown is marked "% of respondents".
Breakdown	Category	Value
ARR size (% of respondents)	Sub $5M	38%
ARR size (% of respondents)	$5–$15M	26%
ARR size (% of respondents)	$15–$75M	28%
ARR size (% of respondents)	Over $75M	8%
Ownership (% of respondents)	VC-Backed	62%
Ownership (% of respondents)	Sponsor/PE-Backed	23%
Ownership (% of respondents)	Independent/Bootstrapped	14%
Ownership (% of respondents)	Other	1%
Software / sector (% of respondents)	Horizontal	53%
Software / sector (% of respondents)	Vertical Market (other)	22%
Software / sector (% of respondents)	Infrastructure Software	18%
Software / sector (% of respondents)	Vertical (Significantly Impacted)	5%
Software / sector (% of respondents)	Other	2%
Region	N. California/Silicon Valley	95
Region	Europe	78
Region	Midwest/Chicago	38
Region	Canada	37
Region	Boston/New England	35
Region	New York Metro	34
Region	Southeast US	29
Region	Pacific Northwest	22
Region	Southern California	21
Region	Colorado/Utah	20
Region	Texas	19
Region	Australia/NZ	16
Region	Latin America	13
Region	Mid-Atlantic/DC	13
Region	Asia	11
Region	Israel	11
Region	Other US	7
Region	Middle East/Africa	3
Region	Other (non-US)	1

KBCM 2019, 10th Annual

n = 424 · FY2018 financials

KBCM 2019, 10th Annual participant demographics (n = 424 · FY2018 financials). Values are counts of respondents unless the breakdown is marked "% of respondents".
Breakdown	Category	Value
Region	Europe	81
Region	N. California/Silicon Valley	71
Region	New York Metro	36
Region	Boston/New England	31
Region	Canada	30
Region	Midwest/Chicago	29
Region	Southeast U.S.	20
Region	Pacific Northwest	19
Region	Mid-Atlantic/DC	17
Region	Other U.S.	16
Region	Texas	14
Region	Australia/NZ	13
Region	Colorado/Utah	12
Region	Latin America	12
Region	Southern California	9
Region	Israel	8
Region	Asia	5
Region	Middle East–Africa	1